I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don’t really think it’s worth it to break muscle memory or replace signage and stuff.
Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??
edit: I’m primarily focusing on organizations and places and anything that isn’t a single individual person changing names, to be clear


In Toronto there is a Rogers Center, and then they recently opened a Rogers Arena half way across town, and there are also roger’s X in Vancover and Ottawa. It’s just as annoying as it sounds, made more annoying because rogers is one of the most hated companies in the country.
Yeah I don’t get the strategy either. For example Mercedes is the stadium sponsor for two NFL teams , Atlanta and New Orleans and they are in the same division.