I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don’t really think it’s worth it to break muscle memory or replace signage and stuff.
Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??
edit: I’m primarily focusing on organizations and places and anything that isn’t a single individual person changing names, to be clear
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For organisations, I think name changes should be minimised. They normally are because of some kind of schism or power struggle, and even if that’s not the case, that’s what people will assume. It’s damaging reputationally and also bad for SEO.
For people, change your name as much as you like idc. Every day or every hour if you like. As long as you make it clear what your current name is. If you’re changing it every hour maybe wear a name badge.
Companies tend to change names to try and get away from their history. Like how Philip Morris became Altria.
Don’t let them. There’s no such thing as deadnaming a company because it was never alive in the first place. If their old name carries the baggage of how horrible they really are, keep using it and don’t let them forget.
Comcast (xfinity)
We all long for the day you go out of business Comcast…
People should change their names as they please, but remember it’s kinda annoying.
Also the capital of ohio should change its name, so many things there avoid using the name of the city
Hall of Fame: HBO -> HBO Go -> HBO Now -> HBO Max -> MAX -> HBO Max
And with the upcoming acquisition
HBO Max -> Netflix
Nah, 90% chance that they do something stupider.
Home Box Offlix
Netflmax
Maxflix
Sometimes you need to rename something that was originally named after someone who became a national humiliation.
I roll my eyes everytime a stadium is named after some company, it’s just a reminder of how radioactive capitalism is in america.
Seeing Cape Town Stadium get renamed to DHL Stadium pissed me off so hard
This might sound silly, but going to that stadium, I felt an indescribable sense of community with everyone who showed up to support whatever artist/band/sports team was there . So many people, with a shared interest, in one place.
Since I live further out of Cape Town, I rarely get to experience that.
That piss yellow logo DHL logo everywhere ruined the experience so fucking much.
KINDLY REMEMBER YOUR GLOBAL CORPORATE OVERLORDS WHO ARE NOT SORRY FOR KEEPING TICKET PRICES HIGHER THAN THEY NEED TO BE. ALSO, FUCK YOU. REMEMBER TO GAMBLE.
Speaking of South Africa, what do people in the Eastern Cape call that large city? You know… that city that got renamed? (If you still don’t get it, I’m referring to Port Elizabeth)
Yeah because Cape Town Stadium - that sounds like it’s an establishment of community. Like the name is named after something that represented that community.
But when you hear DHL Stadium, it’s like they expect you to go there, after paying tickets and be thinking about “WHA, I THINK I WANT…I WANT TO SHIP SOMETHING BUT I DON’T KNOW WHAT BUT I HAVE THIS STRONG DESIRE TO SHIP SOMETHING WITH DHL! PLEASE TAKE MY MONEY!”
That’s what they want anyways.
America isn’t the only place with sponsored stadiums. Emirates stadium (Arsenal FC) and Etihad stadium (Man City) are both sponsor names for example. It’s more common in lower leagues for the financial bump.
Almost forgot to mention but here in the Philippines, our basketball teams are the ones with the sponsored names…
https://en.wikipedia.org/wiki/Template:Philippine_Basketball_Association
Marvel Stadium (Australian football and multi use stadium), also having been known as Etihad Stadium and Telstra Dome.
I hate having to remember new things and as far as organizations and places go the name changes have been for corporate advertising or just inferior to what was before. So im not strictly against it but I have not many experiences where its been good. Going back to danali for the mountain was nice despite trumps wierdisms with names
I don’t really care about it.
What’s with stadiums being named after companies? It is called Marketing and branding. The exposure that having and NFL stadium and field showing off a company’s name is insane. Sofi pays 30 Million a year to be the chief stadium sponsor of two NFL teams.
Something you may not know it does not end with the stadium name. All NFL teams have a team doctor. Do you know how much the NFL teams pay their doctors?
NOTHING
In fact the NFL teams will charge the doctor. That’s right the doctor pays the team for the “rights” to call themselves the teams doctor. 99 of the top 100 watched programs are NFL games. The exposure if off the charts.
When the naming rights expire do people just have to get used to the new name? Oh yes, but they will be a deluge of marketing for the new name and it will stick very quickly.
In Toronto there is a Rogers Center, and then they recently opened a Rogers Arena half way across town, and there are also roger’s X in Vancover and Ottawa. It’s just as annoying as it sounds, made more annoying because rogers is one of the most hated companies in the country.
Yeah I don’t get the strategy either. For example Mercedes is the stadium sponsor for two NFL teams , Atlanta and New Orleans and they are in the same division.
Cable One renamed themselves to /Sparklight, basically to get out of the Cable One promise that they were supposed to triple everyone’s internet speed for no extra charge once they upgraded all their lines and equipment.
When companies rename themselves, they’re basically legally relieved of any prior promises, obligations, or class action lawsuits made/filed under the old company name.
I guarantee that what ever “promise” you saw had heaps of “small print” that allowed Cable One to not do the upgrade.
I changed my name as I didn’t like my birth name much. Also, I transitioned. However, if people change their names multiple times in a short period it does get tiresome - I thought about it beforehand so I knew it was right and wouldn’t change soon. I do not respect company name changes
Companies that change their names usually do so to avoid class action lawsuits and/or to get out of obligations they previously made with their customers.
Edit: I probably should have posted that as a top level comment, but oh well, I’m leaving it here.
