People are becoming more and more apathetic to how their data is being collected and used, and I find that disturbing. With every addition to the tracking and sale of their data they act like it doesn’t matter; “what would they use my data for?” What they would use your data for Contrary to popular belief, your data matters to advertising companies like Google and Meta. Everything they do has gone far beyond just “advertising”, making that word too mild for our use case.