These ads always seem to me like someone was way too ambitious and made a feature length script with a full story and world building. That got cut up in just a few scenes that are filmed. The bosses said it’s still to long so those scenes got cut up in just a few fragments of a second each. In the end you get this fever dream kind of thing and nobody knows what’s happening.
seeing as it’s ridiculously hard to begin a career in filmmaking, a lot of filmmakers wanting to get into the field have to start in places where there’s always work to do - and that often haplens to be in ad companies
It’s always mobile game or sports betting ads that are the most “wtf?” levels of complex, which tells you something…
Mobile gaming ads on YouTube are like softcore animations of a compilation of really specific niche fetishes.