Announced a short time ago, the Callback 8020 is seen as a means of combating the addictive lure of the modern-day smartphone. While it supports Android apps via its SailfishOS, it disables features like web browsing and social media by default.
However, despite the noble quest for a ‘digital detox’, the phone met with a somewhat frosty reception online (no pun intended), with many comparing it to an elderly relative’s flip phone. In our poll, 70 percent of you said you wouldn’t be buying one.
I work in product management, this was not a marketing ploy.
Supplies are expensive now. They are cutting into their margin considerably and probably did find some slightly cheaper components. Maybe they cut a better deal with the suppliers.
Either way, they are playing smart by listening to the market on an untested product in a new product category of “semi-smart” phones. This could signal a comeback of this type of product but only if they pave the way with affordability and usability.
I hope this does succeed for them because we need more companies taking risks in today’s market. Everything is so bland right now.