To be fair, Google has been fighting a war against SEO and spam basically since it was started.
I don’t think they intentionally degraded their search engine. I think they just diverted resources away from fighting spam and SEO and instead dedicated those resources to AI stuff. Intentionally degrading their search results would require work. They’d have to convince their high-paid employees that for some reason they should make the results worse. But, just letting the stuff rot naturally as SEOs kept up their attacks, that’s free.
To be fair, Google has been fighting a war against SEO and spam basically since it was started.
I don’t think they intentionally degraded their search engine. I think they just diverted resources away from fighting spam and SEO and instead dedicated those resources to AI stuff. Intentionally degrading their search results would require work. They’d have to convince their high-paid employees that for some reason they should make the results worse. But, just letting the stuff rot naturally as SEOs kept up their attacks, that’s free.