EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • nogooduser@lemmy.worldEnglish
    0·
    8 days ago

    It’s only meaningless if you’re pedantic.

    It obviously means the greatest of all time so far because at the time you make the statement you cannot judge what hasn’t happened yet.

    It gets more complicated when you’re saying it about a company or game in the past but I still think that it has meaning. It could mean that at the time, they were the greatest of all time (up until that point in time) but it could also mean that at this point in time that past version of EA was the greatest of all time (up until now, which is beyond the time that that version of EA existed).