EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
    • ampersandrew@lemmy.worldEnglish
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      9 days ago

      A game developer with a consistently high hit rate in their output? Kojima, maybe? FromSoft? We’ve seen a lot of empires fall in recent years.

        • ampersandrew@lemmy.worldEnglish
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          9 days ago

          Really? They’ve been mostly misses from what I can tell. They don’t review very well or sell many copies for most of their games. Recent reporting indicates that Tencent no longer wants to finance them, and their future is shaky.

    • Bademantel@lemmy.worldEnglish
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      9 days ago

      Very hot take but maybe Nintendo? I know, I know. They suck in some regards. But some of their games are still innovative.

      • Echo5@lemmy.worldEnglish
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        9 days ago

        Fun take but considering how they treat their fans I wouldn’t give them that award.