People are supporting economic boycotts to show discontent with businesses capitulating to Trump’s agenda

It’s the busiest shopping season of the year – and a time when many are trying to figure out where to ethically spend their money.

Over the first year of Trump’s second term, companies and institutions have fallen in line with the administration’s anti-DEI and anti-immigration policies. As a result, people are supporting economic boycotts to show their discontent with the businesses capitulating to the president.

Over the Black Friday weekend, the groups behind the No Kings protests – the largest days of mass protest in recent memory – put their weight behind a campaign called We Ain’t Buying It, calling on people to not shop at Target, Home Depot and Amazon during the marquee week of holiday deals.