Usage of the flexible payment method hit an all-time high on Cyber Monday, driving $1.03 billion in online spend (up 4.2% YoY), as consumers looked for greater flexibility in managing their holiday budgets. The vast majority of BNPL transactions are happening on a mobile device as well, at 79.4% share on Cyber Monday (vs. desktop). In an Adobe survey of over 1,000 U.S. consumers (conducted Nov. 2025), respondents said they were most likely to use BNPL for electronics, apparel, toys, and furniture purchases.
Source: Adobe Analytics.
Eh, mostly just because less money coming out of my account at once feels better and there isn’t a downside really. It’s mostly like Amazon’s pay in 4 etc, especially if I think there is a chance I might return it. I would not ever not pay it off and incur fees. Its nothing special, I don’t touch afirm though generally just Amazon and paypals short duration things.