Disney+ has updated its subscriber agreement to allow advertising before and after movies and shows across every subscription tier. The change quietly ends completely ad-free streaming on the platform, even for those paying top dollar.

That includes the Premium plan, which costs $18.99 a month and was originally sold on the promise of an uninterrupted viewing experience.

Subscribers now face an on-screen prompt when logging in, requiring them to actively accept the updated terms before they can keep watching.