AI
All my homies HATE AI
Select, bespoke, artisanal, reserve
I’ll come back tomorrow
“Is there anything I can help you with?” “I’m just window shopping”
Lemme think about it and circle back
frivolous and unnecessary
“Name Brand”
R-r-r-r-r-itzy!
Exclusive, luxury
Market price
Premium.
Oddly enough, I’ve always associated claims of being premium in advertising with it actually being garbage.
Yeah, the euphemism treadmill has gotten that one. Now you want select, legacy, platinum or some jumble of similar words.
I think it definitely has gotten a tarnished reputation. But even modern software tiers are standard, advanced, premium and premium means you get all the features at a huge price
I always see premium nowadays as “not the absolute bottom of the barrel”
-
Premium hotel room: not the cupboard in the basement with a single mattress and a broken TV but the next one up. No view or anything though unless you upgrade to a deluxe or higher
-
Premium economy seat on a flight: basically cattle class but with one inch extra leg room and fake leather seat cushions. Still can’t lie down or access better loos like in business or first class
-
Premium spirits: supermarket own-brand spirits but in a glass bottle rather than the super cheap shit they sell in plastic bottles
Etc…
Exactly. It’s a variant of “military grade” for those products where it would sound odd.
-
Swank Bougie Highbrow
French words outside France.
… Belgium, Canada, Switzerland and former French colonies.
To add: French words outside of French speaking countries (like GiorgioPerlasca said)
Executive
Financing available
Curated
One of a kind
Invitation only
Apple and Mac come to mind.
The mini is actually a pretty good buy but it’s hardly how Apple has historically priced things.
