Absolutely. Reposting from a year ago:

There is a certain strain of open source development that is nearly anti-marketing, as far as I can tell. They choose names like “gimp”, “git”, “frotz”, “borg”, “pooch”, “butt”, “slurm”, “mutt”, “snort”, and “floorp”.

I note this sentiment has a lot in common with Christian millennialist theology and anticipation of end-times.

I love your insights, thanks for commenting. I’d just note that in some cases the word “nerd” has grown to mean just about anyone with competence or expertise due to their intrinsic interest & enthusiasm for the subject area. So maybe becoming an “equestrian nerd” or a “construction nerd” makes you immune to overbroad marketing claims in those areas!

I wonder what social media does.

There is a certain strain of open source development that is nearly anti-marketing, as far as I can tell. They choose names like “gimp”, “git”, “frotz”, “borg”, “pooch”, “butt”, “slurm”, “mutt”, “snort”, and “floorp”.