I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don’t really think it’s worth it to break muscle memory or replace signage and stuff.
Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??
edit: I’m primarily focusing on organizations and places and anything that isn’t a single individual person changing names, to be clear
Companies that change their names usually do so to avoid class action lawsuits and/or to get out of obligations they previously made with their customers.
Edit: I probably should have posted that as a top level comment, but oh well, I’m leaving it here.