Usage of the flexible payment method hit an all-time high on Cyber Monday, driving $1.03 billion in online spend (up 4.2% YoY), as consumers looked for greater flexibility in managing their holiday budgets. The vast majority of BNPL transactions are happening on a mobile device as well, at 79.4% share on Cyber Monday (vs. desktop). In an Adobe survey of over 1,000 U.S. consumers (conducted Nov. 2025), respondents said they were most likely to use BNPL for electronics, apparel, toys, and furniture purchases.
Source: Adobe Analytics.
They’re still in the acquire customers and market share phase and the number of providers is increasing. Increase in fees and predatory aspects comes later in the enshittification phase.
Yeah but it’s pretty nice to be able to take advantage of a promo deal as long as it’s not a sticky long term relationship. Some people in this thread are talking about a reward system of 20% cash back on what you put on BNPL, and 0% interest, as some kind of Paypal promo going on during Black Friday.
If you take the deal as a one time thing, it’s a great deal. They hope that you might get used to using the service next time it’s not such a great deal, but if they don’t have a way to lock you in, then just take the money and run.
See, for example, the glorious year of MoviePass setting its own money on fire. People got great deals on movie tickets, and then the company went bankrupt and didn’t keep their customers.